Shutterfly

Shutterfly

Shutterfly is a photography, photography products, and image sharing company, headquartered in San Jose, California. The company is mainly known for custom photo printing services with partnerships with Disney, Amazon and Costco.

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My Responsibilities as part of the Creative Services team:

• Design and execute promotional and targeted emails and digital assets in Figma (based on the Brand Guideline), to help increase and drive brand visibility, engagement and customer conversion by partnering with cross-functional teams in Marketing.
• Visual Design / UI Design / Digital Design
• Wireframes
• Deliver front-end customer-facing digital assets for Developers / back-end delivery
• Design System optimization / creation
  • Component Library + Variants
  • Content Library
  • Refinement + explorations + testing + feedback
• Work with a collaborative team of Creative & Editorial Directors, Copywriters, UX/UI + Digital Designers, Developers / Tech Ops, Post-Production Photo Retouchers & Project Managers

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My Proudest Contributions to the Business:

• Use Design Thinking to identify problems / pain points / repeated patterns and provide feedback, test & improve design solutions (by helping develop and refine the Design System, validate and standardize patterns) for efficient optimized workflow and operations; this helped provide more seamless output in shorter time; thereby assisting with budget and resourcing.

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Software / Skills:

• Figma proficiency (use of auto layout, wireframes, component + brand libraries, variants, modules , tokens, basic prototyping, use of plugins)
• Design Thinking
• Design Systems
• Mind Mapping / Flow Charts / Information Architecture
• Image / product photography retouching in Photoshop (i.e. image extensions for various ratios / dimensions, use of psb / smart object layers)
• Digital Asset Management programs (DAM); photography / image sourcing for seasonal campaigns; metadata (SPARK/Widen/Acquia)
• Project management software: Adobe Workfront
• Self time management and project management handling multiple assignments simultaneously
• Quick, creative, highly-aesthetic turnarounds and delivery of assets in a fast-paced work environment done remotely

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Campaign 1: Black Friday

• Step 1: Dissect marketing brief / campaign needs
• Step 2: Work with the Figma email template + wireframes
• Step 3: Present internally to the Creative Team for feedback / refinement (creative directors, editorial directors, copywriters, photography retouch needs, timelines, etc)
• Step 4: Post for cross-functional partners presentation for initial feedback + design changes + product photography retouch needs for any additional digital assets to create.
• Step 5: Round Two designs presented for Executive Leadership review
• Step 6: Final round design changes + approval
• Step 7: Hand off & delivery for tech / developers

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Transactional Emails:

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Overview & My Role:

• To refresh Shutterfly's transactional emails to align with the updated brand voice & visual style.
• My repsonsibility was to re-design new customer's Account Confirmation emails (including co-branded partner's accounts for Costco)
• Account Confirmation Email Goals:
  • Welcome new customers & establish brand credibility
  • Onboard new customers, introduce product offerings and encourage app download
  • Drive first purchase with Free Shipping, No Minimum
  • Provide customer support contact details

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