Ann Taylor LOFT

Overview

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I was part of the Creative Services department as a Production Graphic Designer. I was responsible for delivering various digital and print assets for:

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• Web & Emails
• Social Media
• PR
• Packaging
• Print - direct mailers, seasonal catalogs, lookbooks postcards and internal marketing collateral and presentations on Keynote.
• Spec-ing mechanicals for large format outdoor signage such as billboards, mall signage (digital and print banners), mall merchandising media for OOH (out of home)

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Conclusion

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There was a major brand and marketing overhaul going on during my time at LOFT so major work had to be done! I am proud to see the before and after and all the various print and digital applications applied to the brand during my time there!

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