Apple
Overview
My work during my time with Apple - Marcom worldwide Brand division include:
- Product film scripts for iPhone 14 Pro and Airpods Pro.
- Artist Spotlight for Apple Fitness+ social media and digital ads for TikTok, Snapchat, X (Twitter), New York Times.
- Apple Watch & Watch Ultra digital ads for Google, Gmail, Yahoo, New York Times, various global device screens for China.
- Internal keynote presentations
Fitness+
Fitness+ Artist Spotlight series features music by diverse musicians and dedicates an entire workout playlist to each artist. I designed digital ads for each artist on different social media and app platforms including Apple News, X (Twitter), TikTok and Snapchat.
Product Film Script for iPhone 14 Pro
I supported the visual storyboarding and concepting with the art director, creative director and copywriter. We also brainstormed possible video shoot locations globally as well as the music and soundtrack.
Storyboarding included photography and video research on various themes and concepts to market new features for the iPhone 14 Pro geared towards "professionals" such as designers, artists, videographers, filmographers. Other features includes a crash detection during emergency situations such as a car accident.
Product Film Script for Airpods Pro (2nd Generation)
I worked on storyboarding and concepting parts of the script in its early stages with the copywriter. Most of the visuals were focused on the abstract "sound particles" and its movement against the dancer who becomes possessed when he hears the sounds of the music once he puts on his AirPods through the theme of "Sonic Sorcery".
Keynote Presentation Designs:
Apple Watch
Digital ads for Apple Watch and the new launch of Watch Ultra.
Conclusion
Thanks for checking out my work ya'll! It was so much fun working creatively for Apple as I worked on such a diversity of projects and for different products. I learned so much and met some great people there!
