The Coffee Mask

Overview

The Coffee Mask was founded during the pandemic / Covid-19 when I found single-use disposable mask littered everywhere and all over the streets. I thought... there must be a better way... and The Coffee Mask was born! A sustainable re-usable mask made of coffee threads with compostable anti-microbial coffee mask filters / inserts.

‍

As co-founder, I was involved in:

• Day-to-day operations and logistics including an Etsy store
• Web design and maintenance
• Branding / Art Direction
• Package Design and sourcing eco-friendly materials
• Social media management
• Marketing & PR
• Press Kit and other print related designs

‍

‍

Press Kit

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

Social Media / Instagram:

‍

‍

‍

‍

‍

‍

‍

Results

We began selling our product at local coffee shops and cafes in California as well as online and Etsy. We also found interested social media influencers whom we sent out mask samples to promote on platforms such as Instagram.

‍